Compare
TrulyFinal vs Markup.io
Markup.io is built for quick feedback on a live page or a file, with a low-friction link and usage-based pricing. TrulyFinal is built for a design studio's versioned review and approval record. The choice depends on whether the studio needs a quick markup or a project record.
Client experience
| Question | TrulyFinal | Markup.io |
|---|---|---|
| Client account | No account. The client opens a link and comments. | Reviewers open a link and comment without an account. |
| Approval | Approve or request changes, with a 10-second undo. | Markup.io is focused on comments and review; confirm the approval workflow on the current plan. |
| Branding | Studio logo and colour; custom domain on Agency. | Branding and a custom domain are listed on the Business plan. |
Review workflow
| Question | TrulyFinal | Markup.io |
|---|---|---|
| Version compare | Side by side and overlay, with last round's open comments. | Version comparison depends on the content type and the plan; confirm in a trial. |
| Approval record | Included in every plan, with the approver, version, date and file fingerprint. | Review history is available; a formal approval record is not the product's focus. |
| Print review | PDF and image review, with a print proof checklist. | Markup.io is strong on web pages and files; print production is not its focus. |
Price and plan
| Question | TrulyFinal | Markup.io |
|---|---|---|
| Pricing model | Flat monthly plan by seat band. | Usage-based plans by the number of markups. |
| Published entry price | US$79 per month, billed annually (US$99 monthly). | Pro at US$79 per month for 50 markups; Business from US$499 per month. |
| Seats | 5, 15 or 30 by plan; external reviewers free. | Users are unlimited on the paid plans; the limit is the markup count. |
| Best for | A design studio with versioned client approvals. | A team that needs quick feedback on websites and files. |
Where Markup.io fits better
- Markup.io is the better fit when the main job is quick feedback on a live website or a single file.
- It is the better fit when the team prefers usage-based pricing over a monthly seat plan.
- It is the better fit when the review does not need a formal approval record.
If you switch
- Export the open markups and comments before the trial ends.
- Test a versioned review and an approval in both tools.
- Keep the old links available until the current round is closed.
Questions
Is Markup.io cheaper than TrulyFinal?
The entry price is the same at US$79 per month, but Markup.io limits the number of markups and TrulyFinal limits the seats. Compare the studio's real usage.
Does Markup.io do version compare?
Check the current plan and the content type. TrulyFinal includes side-by-side and overlay comparison for design versions.
Can a studio use both?
Yes. Markup.io can handle a quick website review, and TrulyFinal can hold the design approvals. Two tools add a handoff, so choose one record.
Sources
Reviewed November 3, 2026. Public pages can change; check the source before relying on a date or a price.